For the Love of it

When you are building a new website for your business, you need to think about branding for your target audience- what do you want to portray? what's the most important message we want to come across, other than showing you how wonderful our classes are and what makes us different from the competitors? There was something I felt most important to come across from the quick glance most people take whilst looking at a website.

What I wanted more than anything was to show our audience the LOVE and passion we have for theatre and how important it is to encourage a love of performance in children.  Children are amazing young people wanting to learn and they absorb everything so quickly. These are the best years, and I often look back on that earnest energy and passion, and find it inspiring. Nothing captures that magic for children like the performing arts do.

When I was barely 18 months old I was watching 'Oliver' and 'Annie' back to back on VHS, (yes we didn't have DVD"s or netflix in those days) so musicals and everything that came along with them were such a huge part of my life. It's where I fell in love with theatre and music and I cannot imagine my life without song and dance and the occasional drama! I was lucky to have some wonderful opportunities growing up, half based on a talent I had and half based on sheer determination and a love for what I did. It is so important to give children these similar opportunities, moments to perform to learn skills and to meet new friends.

As a child, the arts form such an education that you don't really know or feel like you are learning, mostly you learn skills through fun and this is exactly what hidden gems is all about. I want our students to enjoy learning the skills and techniques of acting, singing and dancing whilst loving every second of it. 

Regardless of whether you are naturally talented or not mostly what we learn from theatre, singing, dance and drama is so much more than just how to sing, how to act, and how to dance. I learnt how to look after my body, to be expressive and how to express emotion, how to deal with anger, sadness and frustration in a positive way and how to share and be a team player. Drama and the arts contribute so much to life skills, socialisation and confidence. 

I read an article recently in The Stage magazine saying that Arts subjects in schools limit our career options as adults. I felt so cross that they were so very wrong! Studying these subjects and training at the top theatre school and drama schools in the country provided me with endless opportunities, and limiting is the last word I would use to describe these beloved subjects, instead I would argue that arts subjects in schools provide opportunity, joy, imagination, creativity and mostly well-rounded capable adults.

I love what I do and now I able, through my experiences to start my own company, Hidden Gems, to give back a little love to the industry I love.

As you can tell we are passionate about the arts and Hidden Gems plan to continue to encourage children to thrive and love the arts, whilst learning at the same time. Our main objective being to perform, dance, sing and enjoy it for no other reason than for the love of it!!!


Gemma x